“COMOCULTURE is an online and offline lifestyle destination launched in Dubai in 2017. A curation of European and local Gulf brands that have great personality and special character; a universe of ‘fast lifestyle’ with main categories of: Health, Beauty, Accessories, and Lifestyle.”
zerad were retained to support COMOCULTURE with many tasks, ranging from editing press releases and web copy, developing creative campaigns, advising on their go-to-market strategy, evaluating and improving retail store design and visual merchandise planning, advising on customer-facing communications, establishing distribution relationships in the GCC, all the way to scouting serious private equity funding partners and making key introductions.
3D renderings of retail layout improvements proposed to client
Samples of a creative theme developed by zerad for comoculture, for a strategic digital crowdfunding campaign that contained 3 separate campaign themes over six weeks in 2018. Como’s brief was to gain traction for their crowd-funding initiative which had been slow in the first three weeks.
This particular theme was a Part 1 of a three-pronged digital campaign;
Part one - Tease
Part 2 - Inform
Part 3 - Close
The idea here, was to leverage famous examples of when individuals had missed investment opportunities, only for the start-up to now be a well known household name. We played on ego, fear of missing out, and the innate desire to make more of oneself, in order to target our specific investor base.