Pia Naera
PIA BOUTIQUE; designed by Pia Naera, P I A is a gorgeous, young and eye catching New Zealand fashion house. Providing quality and beautiful garments to New Zealand and worldwide.
P I A is a distinct, print heavy label focusing on exclusively designed digital prints, quality embellishments and uniquely beautiful fabrics. P I A garments are head turning, eye-catching and gorgeous.
zerad supported PIA with their penetration into the GCC. Main achievements included introducing a capsule collection within Harvey Nichols, as well as FOC press and media, including a double-page spread in L’Officiel Middle East to announce the brand’s entry to the Gulf in 2015.
L’Officiel coverage announcing the launch of Pia Naera in the Middle East, 2015.
As part of our representation of the eponymous brand Pia Naera from New Zealand, zerad also drove media engagement and press seeding, with one of our pinnacle achievements being this spring-issue free of cost feature in L’Officiel Middle East, announcing the launch of the brand in Harvey Nichols.
