What we do

Distribution

zerad selects brands that fit within our ethos of contemporary, purposeful and passionate living. We support these brands in penetrating the GCC and MENA via the right channels, with optimum distribution and brand positioning, to reach their target consumers.

Marketing & PR

Strategic marketing planning and management. zerad passionately develop intricate communications strategies for your brand, that resonate with the local client, while staying true to your brand’s cadence. We are well versed in developing and executing strategies that include traditional tools as well as modern campaigns, while optimizing our clients budget. zerad can work on a project basis, or can be retained to manage a clients full year execution.

Franchise

We advise on partner selection, assist with introductions, advise on commercial terms and, where required, are ready to handle (as proxy) initial negotiations, all the way to post-signing management of the local relationships between principal and franchisee.

Guiding brand principals, franchisees, and local businesses on the appropriate go-to-market strategy for their brand, whether it be a real estate, digital, or an omnichannel driven distribution strategy. Advisory on locations, investment, timing, communications, buying/merchandising, retail operations, visual merchandising, product knowledge training, landlord negotiations and more.

From digital art, copy, and press releases, to conceptualizing unique, innovative and creative brand activation strategies that set your brand ahead of the competition.

Short term activations, campaigns and events to drive sell through. zerad have vast experience planning and executing enviable consumer events and sales initiatives. Need us for a one-time only promotion, activation, concept development, event? We can!