Aethic;

Presenting the world’s first eco-compatible sunscreen.

AETHIC – a special, first-of-its-kind patented eco-compatible skincare product line, with the health of our oceans and our skin at the forefront of its strategy. Not only organic, but scientifically proven to be eco-positive for the environment, helping sustain the life of our weakening networks of natural coral around the world; coral which is key to sustaining marine life.

The brands international presence includes a direct-to-consumer website, select international cosmetics stores/department stores, airlines, sailing teams, and high-end spas such as The Six Senses Spas and Resorts.

zerad provide general consulting on brand activation in the MENA region, and in 2018 signed exclusive distribution rights in 8 Middle East countries (Kuwait, UAE, Qatar, Oman, Bahrain, Lebanon, Jordan, Saudi Arabia).